Why investing in cryotherapy is a good option for athletes

Why investing in cryotherapy is a good option for athletes-According to the U.S. Department of Health and Human Services, approximately 8.6 million sports-related injuries occur each year. It may be hard for some to comprehend, but every time you hit the sports field and work out, you and your fellow athletes are at risk for injury.

Fortunately, many people who have already experienced cryotherapy know that it can be a great help for pain and sprains. Not only does cryotherapy benefit athletes and fitness enthusiasts, but it can also prove to be a good investment for athletes who enjoy turning their hobby into a career. Read on to find out why investing in cryotherapy for athletes is a good idea.

Benefits of investing in cryotherapy for athletes

Whether you own a fitness center, spa, chiropractic center, health club, hotel, etc., investing in a cryotherapy machine can add value to your clients and, if you do it right, be a reliable source of revenue. If you are one of the people mentioned above and you are an athlete, you will get even more benefits from investing in a cryotherapy device. Read on to learn more.

Leveraging unused capital

One of the biggest challenges that keeps people from investing in cryotherapy is capital. For most, investing in a cryotherapy business may be considered capital intensive. Given the current economic climate, it is reasonable to assume that the average person cannot afford to start a cryotherapy business. However, this is not true for athletes, who often have a decent amount of idle capital, or as I like to call it, unemployed money.

This money can sit around in a bank account for years if it is not invested. So investing in a cryotherapy business is a (great) way to use that idle money and be well prepared for your great-grandchildren’s retirement. Think of a cryo business as an Airbnb for your cryotherapy equipment, meaning you rent your equipment to others when you’re not using it yourself to get your invested money back and then some.

Even better, your clients pay per session, so you can make money every one to three minutes! If you have the capital, the rest of the logistics are easy. Below are some tips for starting a cryotherapy business.

Tips for starting a cryotherapy business as an athlete

Hire an agency to conduct a thorough research

Research is the name of the game before starting any business. But the biggest challenge you’ll face is finding the time to dive into the research yourself. In this case, hiring a digital agency would be your first step. The agency will help you bring your business concept to life and present it in the best possible way for your customers.

You may also consider teaming up with someone who has experience with whole-body cryotherapy; marketing experience with sports-related products and services would be beneficial. Hiring another person, such as an expert in the medical field, would also be beneficial as it will open doors for your business to a broader customer base.

Test cryotherapy equipment before committing to a purchase

Cryotherapy experiences vary from person to person and from device to device. This is due in part to the different methods used to achieve the ice-cold temperatures (e.g., the use of liquid nitrogen or electricity). Try out different cryotherapy devices and see for yourself how you like them. If you want your business to succeed, it is very helpful if you best understand what the customer experience will be like, and the best way to do that is to be a customer yourself.

One thing that is common with cold room manufacturers is meeting with athletes. Many athletes come to try out the cryosauna before buying their own unit or opening their own cryo business.

Remember that with almost anything else, and regardless of the high cost, it’s best to opt for a high-performance unit that guarantees the safety of your customers.

Choose your location wisely

The location you choose will affect both your startup costs and the number of customers in the area. Look for an area with lucrative retail stores and complementary businesses like gyms and fitness centers. It’s wise to avoid areas with competing businesses that could hurt sales.

Profit from your own staff

In addition to SEO (search engine marketing), networking and other marketing strategies, your staff is an important resource for attracting and retaining customers. If they provide quality services, more customers will sign up and become repeat customers.

To increase their efficiency, treat each of them to a cryotherapy session. After that, they will know firsthand the experience and benefits of cryotherapy. It will then be easier for them to convince potential clients to try the service.

Use your marketing advantages

As an athlete, you will become more popular over time and make more contacts as you network with other people. Connections and awareness are powerful elements when it comes to building brand awareness and generating leads.

For example, you’ll be in constant contact with other athletes during training and other important events. These are great opportunities for you to get your peers excited about your cryotherapy brand. It’s also easier to convince them to try membership programs because they are regular cryotherapy customers.

So you can use your influence and experience in using cryotherapy to convince potential clients to try your brand. By using the tools and resources at your disposal, you avoid basic challenges while saving time and money.

Another benefit is that a full-body cryotherapy business is easy to market because it’s a popular trend in the wellness space. Combine social media and SEO strategies to gain more followers and grow your practice.

Done right, a cryotherapy machine can yield a significant return on investment

There are some start-up costs, but if you do it right, you can recoup your investment (ROI), as many industry leaders have done. The market itself is growing. According to Allied Market Research, the global cryotherapy market is growing at a compound annual growth rate (CAGR) of 7.5% and will reach $392 million by 2030.

Cryotherapy is in demand because it is a growing attraction with broad applications. Certainly, it’s not just athletes who want the benefits of whole-body cryotherapy. I’m sure you know the many people who have tried cryo and shared their positive reports everywhere. Some of you may also be aware of clinical research studies on cryotherapy and benign tumors, multiple sclerosis, arthritis, dementia, Alzheimer’s disease, atopic dermatitis, etc. Exposure to extreme cold or cryotherapy is not just a trend, but a sure thing, especially post-pandemic, considering that more of your new potential clients are now health conscious and may even know the benefits of cryotherapy.

For those (extremely rare) athletes for whom cryo is new: cryotherapy sessions last a maximum of three minutes and clients typically pay you per session. That means you can make money multiple times per hour with one device. And the great thing is, if you sell membership packages, you can get even more out of each device.

TL;DR. Invest in an advanced cryotherapy device with powerful safety features that will not only protect you and help you achieve your professional goals, but also give you extra income. Now you can share your love of wellness and recovery even better with your friends, family and others by building a business around your cryotherapy device.

Cryotherapy device is a must-have investment for athletes

As an athlete, finding time to run a business may be the last thing on your mind. Fortunately, getting started in cryotherapy is easy, provided you have the wherewithal and a small team of employees to begin with. Not only will you yourself benefit from the cryochamber, but you’ll also get paid for it.